Terra Creta Olive Academy
The history of Terra Creta is inextricably linked with the Cretan land and its people. One of the most ancient olive trees in the world, the Olive tree of Vouves, is rooted near our private olive mill, and has been thriving for millennia.
Honoring its heritage and with respect for the land and the olives trees, we meticulously care for crafting our Terra Creta extra virgin olive oil. Its exquisite flavor profile, capturing all the aromas of Greece, ensures a unique tasteful experience.
With the guarantee of the Terra Creta Olive Academy and the dedication of our olive farmers, we are committed to excellence in every bottle.
collaboration and education
Since 2014, Terra Creta has been closely cooperating with a dedicated group of farmers to share knowledge and improve olive cultivation practices. This collaboration evolved in 2023 into the Terra Creta Olive Academy, an initiative aimed at supporting and educating olive farmers in Crete with a focus on, sustainable and high-quality olive oil production.
In partnership with ELGO Dimitra, an organization of the Ministry of Agriculture of Greece, and Neuropublic, a smart agriculture service provider specializing in olive cultivation, the Academy strives to increase both the quality and quantity of olive oil produced in Crete.
This collaboration is built on the goal of making the Cretan olive-growing cultivation more sustainable for the future.
education for sustainability
The Terra Creta Olive Academy serves as a hub for knowledge-sharing, offering a range of educational resources to olive farmers. It focuses on sustainable farming practices through the Terra Creta Sustainable Olive Cultivation Protocol and aims to integrate smart farming techniques to enhance efficiency and sustainability. This includes using eco-friendly fertilizers and precision agriculture tools like agrometeorological stations and mobile apps that provide real-time data to farmers. The ultimate goal is to reduce environmental footprints, improve soil health, and produce high-quality Extra Virgin Olive Oil.
As part of its educational initiatives, Terra Creta provides year-round monitoring and guidance from expert agronomists, free of charge, to farmers in a contract-farming program. A transparent incentive system rewards farmers for high-quality production, encouraging them to prioritize quality and sustainability while securing future profitability.
Since 2024, the Academy has launched a pilot project focusing on regenerative agriculture in organic olive groves. This approach aims to restore soil health, reduce environmental impact, and produce superior food, aligning with Terra Creta’s commitment to long-term environmental protection.
promoting health benefits
In addition to supporting olive farmers, the Terra Creta Olive Academy is dedicated to educating the broader community on the health benefits of olive oil.
This includes raising awareness about its role in a healthy diet and its numerous positive effects on well-being. The Academy promotes the consumption of high-quality extra virgin olive oil, both in households and the culinary sector, as an essential component of a healthy lifestyle.
Through the combination of theoretical courses, hands-on training, and the integration of precision agriculture technologies, Terra Creta ensures that its farmers are equipped with the knowledge and tools necessary to thrive in a sustainable and competitive olive oil market. By continually supporting and enhancing the local olive farming community,
Terra Creta is helping ensure the future of the Cretan olive oil.
